Follow-Up Sequences

Turn cold leads into paying customers

Automated email and text sequences nurture leads who didn't buy right away. Stay top-of-mind until they're ready.

Multi-step email sequences

SMS follow-up automation

Customizable timing and messages

Re-engagement campaigns

Lead scoring

Unsubscribe handling

Deep Dive

80% of sales require 5+ follow-up contacts, but 44% of salespeople give up after just one. That's billions in lost revenue across small businesses. Leadbol's Follow-Up Sequences automate the entire nurturing process — sending the right message, at the right time, through the right channel — so no lead falls through the cracks.

You can create multi-step sequences that combine emails, text messages, and wait periods. For example: Day 1 — thank you email with a special offer. Day 3 — SMS checking if they have questions. Day 7 — email with a customer success story. Day 14 — re-engagement offer. Day 30 — 'We miss you' message. Each sequence can be customized per lead source, service interest, or pipeline stage.

The system includes lead scoring that automatically prioritizes your hottest leads. When a contact opens every email, clicks links, and visits your website multiple times, their score increases and you're notified — that's a lead ready to buy. Combined with unsubscribe handling and CAN-SPAM compliance, your follow-ups are both effective and professional.

Key Capabilities

Multi-Step Sequences

Create sequences with emails, SMS, wait steps, and conditions

Email Automation

Beautiful email templates with open and click tracking

SMS Follow-Up

Text message follow-ups for higher open rates (98% vs 20% email)

Smart Timing

AI optimizes send times based on when contacts are most likely to engage

Lead Scoring

Automatically score leads based on engagement and behavior

Re-Engagement

Win back cold leads with targeted re-engagement campaigns

Compliance

Built-in unsubscribe handling and CAN-SPAM/GDPR compliance

Real-World Use Cases

A roofer gets 10 quote requests per month but only closes 3. After setting up a 30-day follow-up sequence, he closes 5 per month — a 67% increase from the same leads.

A gym sends a 7-day welcome sequence to new inquiries: trial offer, member testimonial, class schedule, trainer intro, and a limited-time signup bonus. Conversion rate doubles.

A real estate agent's 90-day nurture sequence keeps her top-of-mind with buyers who aren't ready yet. 3 clients who went cold came back and closed deals worth $15,000 in commissions.

Usage-Based Pricing

This feature uses transparent, pay-per-use pricing. You only pay for what you actually use — no packages, no minimums.

Email sends are included free (up to 10,000/month). SMS follow-ups use credits at $0.0079 per segment. A typical 5-step sequence for 50 leads costs approximately $2-4/month.